Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.
This year, Chateau Picoron is producing 3 new expressions of Merlot to express the diversity of Merlot, of Bordeaux, and of our vineyard. We produce a white pressed Merlot, a Merlot Rose, and a carbonic, no sulfite red. All released March 2021.
Sid Patel, founder of Beverage Trade Network chatted with the world's leading sommeliers and asked them what is the most important skill required to be a top sommelier.