Sutton McElroy, Wine Director at The Oakville, explains how listening, observation, and emotional intelligence help sommeliers turn uncertain guest requests into confident wine recommendations.
Charles Steadman of Virgin Voyages explains how cruise beverage programs are built, what buyers expect from suppliers and why securing a listing is only the beginning.
As demand for fine wine shifts eastward, emerging markets are transforming global strategies, luxury positioning, distribution models, and consumer engagement.
Across five regions, ten producers highlight German wine’s shift toward greater site expression, stylistic diversity, and global relevance, with support from Wines of Germany USA.
Megan Brodie of Archer Roose Wines explains how sommeliers can present premium single-serve wines, reduce waste and unlock new commercial opportunities.
Chappy emphasizes that a sommelier’s job is done if the customer is comfortable and happy. It is important to have a conversation and never to lecture.
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