Sutton McElroy, Wine Director at The Oakville, explains how listening, observation, and emotional intelligence help sommeliers turn uncertain guest requests into confident wine recommendations.
Charles Steadman of Virgin Voyages explains how cruise beverage programs are built, what buyers expect from suppliers and why securing a listing is only the beginning.
As demand for fine wine shifts eastward, emerging markets are transforming global strategies, luxury positioning, distribution models, and consumer engagement.
Across five regions, ten producers highlight German wine’s shift toward greater site expression, stylistic diversity, and global relevance, with support from Wines of Germany USA.
This year, Chateau Picoron is producing 3 new expressions of Merlot to express the diversity of Merlot, of Bordeaux, and of our vineyard. We produce a white pressed Merlot, a Merlot Rose, and a carbonic, no sulfite red. All released March 2021.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.