As we see the restaurants and the hospitality industry bouncing back strongly around mid-2021 once we have 75% vaccinations done, this gives you a perfect opportunity to position your new vintages and wines in getting new account placements.

2021 London Wine Competition: Why it makes sense to ride along.

Sommeliers Choice Awards in its third edition brings these benefits to the winners.

Here’s how the Sommeliers Choice Awards has come back for its 2021 awards with a host of new initiatives to take the event to the next level.

The world’s best spirits will once again be battling it out and vying for attention in the London Spirits Competition, which goes in to its fourth year on the back of record entries for the 2020 event, increased recognition around the world and a new consumer website, The London Drinks Guide, that has been launched by its organisers to help promote the brands, distillers and their importers who pick up medals and trophies in the event.

For the 2021 awards, the judging panel will include Master of Wines, Master Sommeliers and leading trade buyers from the restaurant and retail industry.

The competition has taken major initiative in its direct to consumer strategy and further improving the quality of its judges and keeping to its core which is each panel to have a mix of real trade buyers, master sommeliers and master of wines only.

The London Wine Competition now into its 4th year hopes to provide a platform to help producers and importers not just assess their wines, but crucially go on to promote them.

Read on to know more about our unique tri-phased JUDGING PROCESS

Sommeliers Choice Awards registrations shall be closing on 20 July 2020. Final Call To All Wine Brands Looking To Grow Their On-Premise Distribution.