Educating Sommeliers Worldwide.
By Beverage Trade Network
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How to promote happy hours for good sales?
Happy Hours are a hugely successful sales and marketing strategy that has thrived for a long time, here is how you can successfully implement them.
11/02/2019
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Spirals Go Up and Down- Making A Virtue Of Margin Strategy
A carefully thought of margin strategy is a key to increase wine program profitability.
11/02/2019
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FOMO- Making Your Restaurant Famous Through Range Selection
Exclusivity as a marketing tool can be a game changer in this highly competitive environment.
08/02/2019
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The Humble Sommelier - Jennifer Jespersen
When asked about her philosophy on wine pairing, her immediate response is “never compromise the integrity of the pairing based on the origin of a wine.”
08/02/2019
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Eric Salinas C.S. - Palate & Personality
Eric is always motivated by creating the story for every sale and memorable experiences for his customers.
06/02/2019
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Wine Purchasing and Inventory Monitoring
A successful bar or restaurant is more than the food and drinks it serves its guests.
29/01/2019
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The Stranger Talking to The Stranger
One of the best skills a sommelier should have is to make the diner feel at ease and well looked after.
25/01/2019
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Mark Cartland – Sommelier at Cala Restaurant, SF, CA
Mark Cartland speaks about his role in Cala, key influencers while selecting wine and career path for sommeliers.
21/01/2019
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Nutrition, Health and Wellness in the Hospitality Industry
Some quick tips to encourage healthy eating and lifestyle while you are working into the hospitality industry.
17/01/2019
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Balancing Increased Wine Sales Volumes with Additional Profit Levels
The contribution margin is an important consideration when it comes to increasing wine sales whilst also adding to profit levels.
17/01/2019
