Educating Sommeliers Worldwide.
By Beverage Trade Network
News
USA Trade Tasting (USATT) Celebrates Its 4th Year
Top importers and distributors from around the world will gather in New York City to learn, network and source new products
13/02/2019
Interviews
Interview With The Best Sommelier in the World
Journey with Paolo Basso - Best Sommelier in the World to Wine Producer.
12/02/2019
Operations and Management
How to promote happy hours for good sales?
Happy Hours are a hugely successful sales and marketing strategy that has thrived for a long time, here is how you can successfully implement them.
11/02/2019
Operations and Management
Spirals Go Up and Down- Making A Virtue Of Margin Strategy
A carefully thought of margin strategy is a key to increase wine program profitability.
11/02/2019
Operations and Management
FOMO- Making Your Restaurant Famous Through Range Selection
Exclusivity as a marketing tool can be a game changer in this highly competitive environment.
08/02/2019
Interviews
The Humble Sommelier - Jennifer Jespersen
When asked about her philosophy on wine pairing, her immediate response is “never compromise the integrity of the pairing based on the origin of a wine.”
08/02/2019
Interviews
Eric Salinas C.S. - Palate & Personality
Eric is always motivated by creating the story for every sale and memorable experiences for his customers.
06/02/2019
Operations and Management
Wine Purchasing and Inventory Monitoring
A successful bar or restaurant is more than the food and drinks it serves its guests.
29/01/2019
Operations and Management
The Stranger Talking to The Stranger
One of the best skills a sommelier should have is to make the diner feel at ease and well looked after.
25/01/2019
Interviews
Mark Cartland – Sommelier at Cala Restaurant, SF, CA
Mark Cartland speaks about his role in Cala, key influencers while selecting wine and career path for sommeliers.
21/01/2019
